Talking Membership with Tony Rossell: 5 Questions in 15 Minutes or Less

Worried about your association's membership numbers? You're not alone. A recent MSAE member survey revealed that membership is top of mind for many association executives now that in-person meetings have resumed. In this first edition of 5 in 15, Marketing General Incorporated's Senior Vice President Tony Rossel and I discuss the current state of association membership and practices that differentiate growing associations from stagnant ones. Highlights include: 

• What growing associations do
• Discovering the value members find in your association
• Welcoming back panic lapsers
• Using incentives to grow membership

 Take a listen and let us know what you think!