The Dos and Don'ts of Association Email Newsletters
Date postedJune 17, 2025
📖This article originally appeared in the 2025 Spring edition of Impact magazine.
An email newsletter from your association has the power to make or break the connection to your members. Curate and send something compelling, and you’re sure to see near-immediate engagement. But send something lazy and uninteresting, and you’ll instantly appear bothersome. Worst-case scenario? Your emails are sent straight to spam—and all the work you put in to gain that contact’s information is suddenly and irrevocably lost.