🔓Unlocking Membership Engagement: Sarah Sladek at MSAE25
As membership organizations face unprecedented levels of disengagement, Sarah Sladek, best selling author and a global leader in generational strategy, is set to deliver compelling insights at MSAE25. Her sessions, "Member Shift: Why Members Leave and the Strategies to Bring Them Back" and "The World According to Z," promise to provide invaluable strategies for revitalizing member engagement and understanding the expectations of younger generations.
Understanding the Membership Crisis
In her keynote session on December 10, 2025, from 11:15 AM to 1:00 PM, Sarah will address the alarming trend of declining membership engagement—a challenge plaguing organizations across the globe. Despite generating billions in revenue, the membership sector lacks a formalized approach to enhancing member retention. Sarah highlights a pressing need for innovative strategies, as traditional methods borrowed from business or nonprofit models have proven insufficient. With an objective lens, Sarah will delve into the reasons behind this disengagement and provide actionable solutions that organizations can implement. Her insights are drawn from extensive research and experience in helping organizations develop cultures of relevance and belonging. Leaders attending her session will not just gain knowledge; they will walk away equipped with tools to initiate real change in their memberships.
Engaging the Next Generation: Gen Z
In her concurrent session, "The World According to Z," Sarah will turn her focus to the younger members entering the workforce. As Gen Z comes of age during one of the most disruptive periods in history, they bring new skills, values, and expectations that organizations must understand to thrive. By sharing key data on trends driven by this generation, Sarah will help participants grasp how they can effectively engage and retain younger members.
Empower Your Association
Attendees of MSAE25 will have the unique opportunity to learn from Sarah Sladek, whose work has empowered organizations worldwide to address their most pressing challenges. If your membership association is feeling the pinch of decline, disengagement, or uncertainty, Sarah’s sessions present a chance to gain fresh perspectives and practical strategies tailored for the contemporary landscape. Don’t miss this opportunity to transform your approach to member engagement and create a path towards renewed success. Join us to discover how to reshape the future of your organization with insights from a leader who has her finger on the pulse of the next generation.
Attend MSAE25 and empower your organization to navigate the complexities of member engagement and future growth. Mark your calendars for December 8- 10, 2025—your path to renewed member connection starts here!