VP Demand Creation Services and MSAE Partner for Impact

Posted By: Donna Oser, CAE Announcements, Blog, Industry,

MSAE is excited to announce the re-launch of its flagship magazine, Impact, in collaboration with VP Demand Creative Services. This strategic partnership aims to elevate the association's communication efforts and enhance the value offered to its members and stakeholders.

We are thrilled to embark on this exciting journey in collaboration with VP Demand Creative Services. The magazine is a core element of our communication strategy as it allows MSAE to share enduring content with our members, irrespective of environmental barriers or calamity. This partnership marks a significant step forward in delivering valuable content and insights to our members and the broader association community.

~ Donna Oser, CAE, MSAE President & CEO

The Power of Print

Print magazines continue to play a pivotal role in the communication strategy of associations, offering a tangible and immersive experience for readers and a powerful medium for advertisers. In an era dominated by digital media, the re-launch of Impact signifies MSAE's commitment to providing members with diverse and engaging sources of industry insights, updates, and thought leadership. The magazine will serve as a dynamic platform to showcase the work of associations, share member success stories, and foster a sense of community within the industry.

Associations serve two very important constituents: their members and their advertisers, and MSAE has long been the preeminent state association in the nation fulfilling these responsibilities. During COVID, many of MSAE’s most important advertisers – convention and visitors bureaus, and hotel and meeting properties – were shut down. Michigan's association community needs the thought leadership MSAE has long delivered, and we’re going to help recreate that connection.  And now, MSAE’s advertising community needs to reconnect with MSAE’s members, too. We are ideally suited to relaunch MSAE’s magazine and directory and deliver excellence to their members and advertising community.

~Dave Moore, CEO of VP Demand Creation Services

The Power of Partnership

VP Demand Creative Services, a preeminent custom publishing agency specializing in print media solutions for associations and a long-time member of MSAE, brings a wealth of expertise to this collaboration. Their proven track record in crafting visually compelling and impactful publications for associations aligns seamlessly with MSAE's vision for Impact. With a focus on compelling design, cutting edge technology, and impeccable execution, VP Demand Creative Services is dedicated to making Impact a must-read for association professionals.

This indispensable resource for association professionals will hit mailboxes first later this Spring and will be published quarterly.

Advertising Opportunities and Inquiries

For all advertising inquiries (digital and print), please contact:
Molly Costilow
Advertising Sales Director
VP Demand Creation Services

About VP Demand Creative Services:

VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan. Learn more at https://vpdcs.com/