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Professional Bio
Born and raised in Michigan, Allison holds an MBA from Northern Kentucky University and a Bachelor of Science in Marketing from Northern Michigan University. She brings more than 10 years of experience in digital and content marketing, with a strong focus on publishing and brand-driven marketing.
As Marketing Director at Jenkins Group, she oversees marketing across six brands: Jenkins Group and its five book award programs—IPPY Awards, Moonbeam Children’s Book Awards, Living Now Book Awards, Axiom Business Book Awards, and Illumination Christian Book Awards. This includes marketing strategy and execution to support each brand’s reach and impact within the publishing industry.
A key focus of Allison's work is an Integrated Marketing Communications (IMC) approach, ensuring consistent messaging across all touchpoints through cohesive, omnichannel marketing strategies.
As Marketing Director at Jenkins Group, she oversees marketing across six brands: Jenkins Group and its five book award programs—IPPY Awards, Moonbeam Children’s Book Awards, Living Now Book Awards, Axiom Business Book Awards, and Illumination Christian Book Awards. This includes marketing strategy and execution to support each brand’s reach and impact within the publishing industry.
A key focus of Allison's work is an Integrated Marketing Communications (IMC) approach, ensuring consistent messaging across all touchpoints through cohesive, omnichannel marketing strategies.
Credentials
MBA