📢MSAE25 Concurrent Sessions Announced! Exceptional Content ✔️ Fresh Perspectives✔️
We’re excited to announce the concurrent sessions for MSAE25! This year’s lineup delivers an exceptional mix of timely topics, innovative strategies, and subject matter experts who understand the unique challenges and opportunities association leaders are facing right now. From workforce shifts and generational change to technology, communications, and revenue growth, MSAE25’s sessions are designed to help you sharpen your skills, expand your thinking, and bring home tools that will help you work smarter—not harder.
Leading Through Change
Change is constant, and strong leadership makes all the difference. Jared Burkhart, CAE, CEO of Big I Michigan, will share how to build a culture of continuous improvement that drives long-term success. Mark Griffin, President of the Michigan Petroleum Association/Michigan Association of Convenience Stores, will show how commonsense, tactical long-range planning can help associations chart a course from point A to point B. And Sarah Sladek, CEO of XYZ University, will bring fresh insights into engaging the Gen Z workforce in The World According to Z.
Events, Engagement, and Inclusion
Events remain central to the member experience—and our speakers are bringing bold new ideas. Jacquelen Timm, CAE, and Evelyn Dougherty will lead Profitable & Unforgettable: Building Revenue Generating Events That WOW!, exploring strategies for turning events into revenue powerhouses while still delivering value. Tracy King, CEO of InspirEd, will share The Neuroinclusive Imperative, helping you design experiences that engage every learner. And Shawn Hunter, CMP, will address how to cultivate belonging through inclusive meetings that resonate with diverse members.
Communication & Connection
Great associations thrive on strong communication. In Four Strategic Communication Steps for Real Results, Andie Poole, APR, will break down the RACE model to help you create big impact without a big budget. Elizabeth Crosby of rasa.io will showcase how AI personalization drives ROI in The ROI of AI: Personalizing Member Communications That Drive Results. And Colby Horton, CEO of Association Briefings, will explore why podcasting is the next must-have strategy in Mic Check: Why Every Association Should Be Podcasting.
Rethinking Revenue & Membership
Financial resilience and member value are top of mind for every association. Bill Sheehan of D2L will make the case for revenue diversification in Beyond Membership: The Essential Role of Non-Dues Revenue in Association Success. Edward Byers, CMP, CAE, will take sponsorship strategies to the next level in Rethinking Non-Dues Revenue for a Bold Future. And Barry Schieferstein, CAE, CMP, DES, will walk attendees through the bold experiment of offering membership for free in Freemium Membership Model: A Real Time Case Study—a conversation sure to spark debate and new thinking.
Why You Should Be There
There are literally too many great sessions to list. This lineup represents the best of association thought leadership: practical strategies, fresh perspectives, and a variety of approaches to help you lead with confidence. Whether your priority is governance, events, communications, membership, or financial sustainability, you’ll find content that speaks directly to your challenges.
Join us at MSAE25 to learn from peers and experts, connect with colleagues who “get it,” and leave equipped with tools to elevate your association. With sessions this timely, engaging, and impactful, you can’t afford to miss it.