⚡️Unlocking the Power of Certification in Associations
Is your association missing out on the impact and revenue a certification program can generate? Or - are you ready to transform how your association approaches continuing education? Don’t miss this keynote session with Kelly Cusick, Chief Growth Officer, and Kelly Quinn, VP Business Development & Strategic Partnerships, at the 2025 Meetings & Education Summit on August 6!
Beyond the Badge: Unlocking the Power of Certification in Association Education
📅 August 6, 2025
📍 Graduate by Hilton East Lansing
As industries face growing talent gaps and evolving skill demands, certification programs offer associations a powerful avenue to expand impact, generate revenue, and elevate their industry’s standards.
Whether administering your own credential or delivering education aligned with another organization’s certification requirements, associations are uniquely positioned to lead -and succeed- in this space.
In this session, we’ll explore the full spectrum of opportunities—strategic, educational, and operational—related to certification programming. Learn how to identify your organization's niche, structure programs for success, and partner effectively to deliver high-value education that drives member engagement and professional growth. Leave inspired to think bigger about how certification can enhance your association's value proposition and advance your mission.
Join Us and Discover:
- Strategic opportunities in certification programming
- Revenue-generating models that work for associations
- Partnership strategies to accelerate your impact
- Actionable next steps you can implement immediately
About Holmes Corporation
Holmes Corporation (HC) has been the trusted certification partner to leading associations for more than 50 years. Working with organizations like SHRM, ASCM, and APIC, HC has helped more than 2 million professionals advance their careers through certification preparation and professional development programs.
From knowledge assessments, adaptive learning programs, and engagement portals, HC provides the full suite of technology-enabled, data-driven tools that help associations build, scale, and optimize their programs for maximum member impact.