Digital Ad Rates
MSAE’s digital communications represent an effective, inexpensive way to market to Michigan's association sector. Our members use the services and products marketed through our channels because they support companies that are invested in association success and knowledgeable about association needs.
With any questions, please contact marketing@msae.org
Association IMPACT Quarterly Print Magazine
MSAE's flagship publication, Association Impact, is published quarterly and distributed to MSAE members in leadership positions throughout the state and nation. Each edition of Impact delivers actionable information on the core aspects of association management, thoughtful perspectives from Michigan association leaders and tips for staying well while leading. View Advertising Specifications
2022 Advertising Deadlines:
- Issue #1 - Thursday, January 13
- Issue #2 - Thursday, April 7
- Issue #3 - Thursday, June 30
- Issue #4 - Thursday, October 6
The issue is expected to be released roughly one month after advertising deadline.
| 1 Issue | 2 Issues | 3 Issues | 4 Issues | |
| Quarter Page | ||||
| Member Rate |
$375 |
$720 ($360/per) |
$1,050 ($350/per) |
$1,360 ($340/per) |
| Non-Member |
$450 |
$870 ($435/per) |
$1,275 ($425/per) |
$1,660 ($415/per) |
| Half Page | ||||
| Member Rate |
$700 |
$1,370 ($685/per) |
$2,025 ($675/per) |
$2,660 ($665/per) |
| Non-Member |
$775 |
$1,520 ($760/per) |
$2,250 ($750/per) |
$2,960 ($740/per) |
| Full Page | ||||
| Member Rate |
$1,250 |
$2,470 ($1,235/per) |
$3,675 ($1,225/per) |
$4,860 ($1,215/per) |
| Non-Member |
$1,325 |
$2,620 ($1,310/per) |
$3,900 ($1,300/per) |
$5,160 ($1,290/per) |
| Front Inside Cover | ||||
| Member Rate |
$1,500 |
- | - | - |
| Non-Member |
$1,575 |
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| Back Cover | - | - | - | |
| Member Rate |
$1,700 |
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| Non-Member |
$1,775 |
Association Update (weekly e-newsletter)
This is an economical and effective avenue for getting your brand in front of customers and prospects! MSAE's Association Update is published weekly and delivered to the email inboxes of association professionals and industry supporters throughout Michigan. It features the latest happenings in Michigan's association community, select insights from subject matter experts, job postings, and more!
View Advertising Specifications | View Example of Advertisement Placements
The Update is distributed to more than 3,000 contacts and delivers exceptional visibility with open rates of 25-35% - far superior to the industry average of 16! Buy more and save!
| 1x | 4x | 8x | 12x | |
| Premium Placement | ||||
| Member Rate |
$300 |
$1,140 ($285/per) |
$2,120 ($265/per) |
$2,880 ($240/per) |
| Non-Member Rate |
$350 |
$1,340 ($335/per) |
$2,520 ($315/per) |
$3,480 ($290/per) |
| Standard Placement |
||||
| Member Rate |
$200 |
$740 ($185/per) |
$1,320 ($165/per) |
$1,680 ($140/per) |
| Non-Member Rate |
$250 |
$940 ($235/per) |
$1,720 ($215/per) |
$2,280 ($190/per) |
Details
The Update is sent every Thursday excluding major holidays. Special holiday editions may be created upon request at a higher rate. Artwork is due by noon on the Monday before Thursday's distribution. Four advertising spots are available each week on a first-come first-served basis.
Preferred Format
Ads must be 600 x 150 pixels, static JPG or PNG images. The maximum file size accepted is 40k.
Hyperlink
A web address (URL) that the ad should link to should be included with artwork submission.
Executive Brief (monthly e-newsletter)
MSAE's Executive Brief is an e-newsletter published monthly and delivered to the email inboxes of association CEOs and Executive Directors.
View Advertising Specifications
| 1x | 2x | 3x | 4x | |
| Premium Placement | ||||
| Member Rate |
$400 |
$780 ($390/per) |
$1,140 ($380/per) |
$1,480 ($370/per) |
| Non-Member Rate |
$450 |
$880 ($440/per) |
$1,290 ($430/per) |
$1,680 ($420/per) |
Details
The Executive Brief is sent on the fourth Tuesday of every month. Artwork is due by noon on the Friday before Tuesday's distribution. There is one advertising spot available each month on a first-come first-served basis.
Preferred Format
Ads must be 600 x 150 pixels, static JPG or PNG images. The maximum file size accepted is 40k.
Hyperlink
A web address (URL) that the ad should link to should be included with artwork submission.
MSAE Website
Advertising on MSAE's website and member community is a powerful way to get your brand in front of association decision-makers. The site features a fully integrated online Community, Buyer's Guide, Member Directory, and Resource Library. The robust blog and weekly Association Update are already driving nearly 1,000 unique users to the site per week.
MSAE's online community provides unique opportunities to connect your brand to specific, qualified audiences. The Community Platform allows for advertisements to be connected to the discussion threads of each sub-community. Restricted to a single ad per subcommunity, each ad appears next to every post in the community, as well as the email recap each week. The repetitive effect ensures strong brand identification with the audience targeted.
View Advertising Specifications
| Placement | 1 month | 3 months | 6 months |
| Website Banner | |||
| Member | $600 | $1,650 | $3,150 |
| Non-Member | $700 | $1,950 | $3,750 |
| Side Skyscraper | |||
| Member | $300 | $750 | $1,350 |
| Non-Member | $400 | $1,050 | $1,950 |
| Placement | 1 week | 2 weeks | 3 weeks | 1 month |
| MSAE Community Discussion Ad | ||||
| Member | $250 | $480 | $705 | $920 |
| Non-Member | $350 | $680 | $1,005 | $1,320 |
Preferred Format
Static JPG or PNG images are required. Ads that contain Flash will not be accepted.
Image Resolution
All digital ads can be saved at a resolution of 72 dpi and must be in RGB format.
Hyperlink
A web address (URL) to which the ad should link must be included with artwork submission.