Location

Grand Traverse Resort & Spa
100 Grand Traverse Village Blvd.
Acme, MI 49610

ROOM RESERVATIONS: Call (231) 534-6001 or register online by 11/25/25 to reserve a room. Use code: MSAE25 to receive our discounted rate.

ROOM RATES: $135-$159 based on room type.
Daily resort fee: $20.95 per room, per night.

CHECK IN: 4:00 PM CHECK OUT: 11:00 AM

The resort requires a deposit of one night's room rate at the time of booking.  The reservation deposit is refundable, less a $25 processing fee, with notice of cancellation at least 72 hours prior to arrival. 

Grand Traverse Resort and Spa

Our Host Venue

After a day's drive or commuter flight from most major Midwest cities, guests arrive at our Michigan resort to discover the destination's gifts—time, relaxation, and adventure. Rising in the midst of Northern Michigan's freshwater bounty, winding wooded trails, and sugar-sand beaches, you'll find Grand Traverse Resort and Spa. Learn more about Grand Traverse Resort and Spa by clicking here.

Traverse City Tourism

Our Host Destination

In between nature and water, you’ll find a community connected by both where there’s always something happening. If you’re not near the water, or on the trails, you’re likely exploring the county roads in search of scenic overlooks and local treats. Traverse City is a destination where your journeys are filled with moments between the activities that allow you to realize you are exactly where you should be.


    

2025 Annual Conference Sponsors

  • Traverse City Tourism
    Traverse City Tourism
    101 West Grandview Parkway
    Traverse City, MI 49684-2252
    US
    (231)947-1120
    Host Destination
  • Grand Traverse Resort and Spa
    Grand Traverse Resort and Spa
    PO Box 404
    Acme, MI 49610-0404
    (231)534-6161
    Host Venue
  • OAV
    OAV
    (616)259-9193
    Set Design & Event Production
  • Chase Creative
    Chase Creative
    3718 Buchanan Avenue, SW, Suite B
    Wyoming, MI 49548
    US
    (616)785-8660
    Breakout Session AV Equipment
  • Results At Hand Software, LLC
    Results At Hand Software, LLC
    43700 Woodward Ave Suite 101
    Bloomfield Hills, MI 48302
    (877)926-2328
    Mobile App, Badges and Printing
  • M3 Group
    M3 Group
    Lansing, MI
    US
    (517)203-3333
    Photographer
  • Maner Costerisan
    Maner Costerisan
    2425 E. Grand River Avenue, Suite 1
    Lansing, MI 48912
    US
    (517)323-7500
    Tuesday Breakfast & Keynote Speaker
  • D2L
    D2L
    137 Glasgow Street Suite 560
    Kitchener, ON N2G 4X8
    647-575-5335
    Tuesday Lunch & Keynote Speaker
  • Destination Ann Arbor
    Destination Ann Arbor
    315 W. Huron Street, Suite 340
    Ann Arbor, MI 48103
    US
    (734)794-0649
    Wednesday Morning Specialty Coffee Bar
  • Experience Grand Rapids
    Experience Grand Rapids
    171 Monroe Avenue, NW, Suite 545
    Grand Rapids, MI 49503-6204
    US
    (616)258-7388
    Wednesday Breakfast
  • Yeo & Yeo CPAs & Advisors
    Yeo & Yeo CPAs & Advisors
    822 Centennial Way, Suite 250
    Lansing, MI 48917
    US
    (517)323-9500
    Wednesday Lunch & Keynote Speaker
  • Kelley Cawthorne
    Kelley Cawthorne
    208 North Capitol Avenue, 3rd Floor
    Lansing, MI 48933-1731
    US
    (810)691-0703
    Digital Registration
  • Shanty Creek Resorts
    Shanty Creek Resorts
    5780 Shanty Creek Road
    Bellaire, MI 49615
    US
    (866)695-5010
    Welcome Gift
  • Mt. Pleasant Area Convention & Visitors Bureau
    Mt. Pleasant Area Convention & Visitors Bureau
    113 West Broadway Street
    Mount Pleasant, MI 48858
    US
    (888)772-2007
    Turndown Service
  • Parkland Properties
    Parkland Properties
    939 Third Street
    Muskegon, MI 49440-1136
    US
    (231)720-1753
    Name Badge Ribbon
  • Dykema Gossett PLLC
    Dykema Gossett PLLC
    201 Townsend St. Ste 900
    Lansing, MI 48933
    (517)374-9134
    Lanyard
  • ASM Global - DeVos Place
    ASM Global - DeVos Place
    303 Monroe Avenue, NW
    Grand Rapids, MI 49503
    US
    (616)742-6500
    Breakout Room
  • BizStream
    BizStream
    11480 53rd Ave Suite A
    Allendale, MI 49401
    (616)340-7602
    Breakout Room
  • Choose Lansing
    Choose Lansing
    500 East Michigan Avenue, Suite 180
    Lansing, MI 48912
    US
    (800)648-6630
    Breakout Room
  • Crystal Mountain
    Crystal Mountain
    12500 Crystal Mountain Drive
    Thompsonville, MI 49683
    US
    (231)378-2000
    Breakout Room
  • Huntington Place
    Huntington Place
    One Washington Boulevard
    Detroit, MI 48226
    (313)877-8777
    Breakout Room
  • Petoskey Area Visitors Bureau
    Petoskey Area Visitors Bureau
    401 East Mitchell Street
    Petoskey, MI 49770
    US
    (231)348-2755
    Afterglow Reception