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Making the Case to Attend

Conference Value Summary

Membership & Services Keynote: MemberShift: Why Members Leave and the Strategies to Bring Them Back Sarah L. Sladek, Founder & CEO, XYZ University Freemium Membership Model: A Real Time Case Study Barry Schieferstein, CAE, CMP, DES, Chief Operating Officer, The American Society for Nondestructive Testing, Inc. Digging for Truth: Uncovering the Drivers of Membership & Retention Pete Zimek, CAE, CEO, Novi AMS Unlocking Member Value: Using the Value Proposition Canvas to Strengthen Your Product Portfolio Jean Jernigan, CAE, CMP, IOM, President, Auburn Hills Chamber of Commerce, and Donna Oser, CAE, President & CEO, Michigan Society of Association Executives Capturing the Voice of Your Future Member: Analytical Tools Christine Saunders, CM, President & Founder, Halmyre Leveraging Education to Drive Member Acquisition and Retention Sierra Sharpe, MBA, PMP, Director of Professional Development, and Ken Root, Director of Membership, International Hearing Society	Marketing & Communications Keynote: Learning That Pays: Delivering Education Members Value—and Invest In! Tracy King, CAE, CEO, InspirEd Brand Boldly: Social Media That Connects and Grows Shelley Davis Boyd, MBA, CAE, Chief Operations Officer, and Stacy Bogard, CAE, Sr. PR & Content Strategist, M3 Group Why Print Still Matters Matt Kenny, President, and Jillian LaCross, Managing Editor & Content Marketer, VP Demand Creation Services Four Strategic Communication Steps for Real Results Andie Poole, APR, Partner, Bellwether Public Relations The ROI of AI: Personalizing Member Communications That Drive Results Elizabeth Crosby, Senior Manager, Partnerships, rasa.io Mic Check: Why Every Association Should Be Podcasting Colby Horton, Founder & CEO, Association Briefings	Meetings & Education Keynote: Learning That Pays: Delivering Education Members Value—and Invest In! Tracy King, CAE, CEO, InspirEd Designing Event Programs That Engage & Deliver! MacKenzie Feldpausch, MA, Education Programming Manager, Michigan Association of School Boards The Neuroinclusive Imperative: Strategies for Inclusive Event and Education Design Tracy King, CEO, InspirEd Cultivating Belonging: Inclusive Association Meetings and Events Shawn Hunter, CMP, Inclusive Event Strategist and Director of Member Engagement, Community Economic Development Association of Michigan Profitable & Unforgettable: Building Revenue Generating Events That WOW! Jacquelen Timm, CAE, Director of Association Management and Communications, and Evelyn Dougherty, Association Manager, Kelley Cawthorne Creating and Managing Online Learning with AI: What Works, What Doesn’t, and How to Get Started Diana L. Brandon, Ph.D., Chief Information & Technology Officer, eLearningDOC
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Membership Membership Keynote: Sarah L. Sladek, Founder & CEO, XYZ University – MemberShift: Why Members Leave and the Strategies to Bring Them Back Concurrent Sessions: Barry Schieferstein, CAE, CMP, DES, COO, American Society for Nondestructive Testing, Inc. – Freemium Membership Model: A Real Time Case Study Pete Zimek, CAE, CEO, Novi AMS – Digging for Truth: Uncovering the Drivers of Membership & Retention Jean Jernigan, CAE, CMP, IOM, Auburn Hills Chamber of Commerce & Donna Oser, CAE, Michigan Society of Association Executives – Unlocking Member Value: Using the Value Proposition Canvas to Strengthen Your Product Portfolio Christine Saunders, CM, President & Founder, Halmyre – Capturing the Voice of Your Future Member: Analytical Tools Sierra Sharpe, MBA, PMP, Director of Professional Development, & Ken Root, Director of Membership, International Hearing Society – Leveraging Education to Drive Member Acquisition and Retention