Making the Case to Attend

Did you know?

^{MSAE 2026 fits your PD budget! You can attend 2.5 days of conference programming, connect with some of the foremost thought leaders in association management, and participate in unique networking experiences all while enjoying two nights at the stunning Amway Grand Plaza in Grand Rapids, Michigan all for just under $1200 total?} 

Investing in professional development isn’t just about attending another conference—it’s about fueling your impact. MSAE 2026 is designed to deliver measurable value for both you and your organization. From nationally recognized keynotes and practical, solution-focused sessions to exclusive networking opportunities, every element of the experience strengthens your ability to lead, innovate, and drive results for your members.

This webpage provides everything you need to make a strong case for attendance. You’ll find tools and information to:

• Demonstrate how MSAE 2026 aligns with your organization’s goals and priorities.

• Highlight the immediate and long-term return on investment of participating.

• Estimate and manage costs—including travel, lodging, and meals.

• Show how you’ll bring value back to your team through shared learning and actionable insights.

Whether you’re preparing a formal request or simply outlining the benefits for your supervisor, these resources will help you present MSAE 2026 as a smart, strategic investment in your professional growth and your organization’s future.

👉 Ready to make your case? Explore the resources below to build your personalized Business Case for Attending MSAE 2026.

Build Your Case

Step 1: Review the conference agenda and concurrent sessions to identify sessions that will help you succeed in your role. Looking for suggestions? Please see the Recommended Sessions by Role table below!    

Step 2: Calculate the mileage-related expense for your travel to Grand Rapids The chart below contains calculations from common origins at the 2026 IRS mileage: 

Step 3: Download and update the letter to your supervisor. Make sure you fill in the details and remove the highlights from the text. 

Step 4: Submit your request according to your association's policy. 

Step 5: Plan to follow through on your commitment to share what you learn with your colleagues!  

Step 6: Have a great time learning and connecting with colleagues at MSAE 2026!  

Recommended Sessions by Role

Click the Ì to view the suggested sessions for each role.